Predictably Irrational: The Hidden Forces That Shape Our Decisions

Von Dan Ariely

Taschenbuch, 400 Seiten (Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can't? If an item is free it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?In this astounding book, behavioural economist Dan Ariely cuts to the heart of)
Erschienen: 1. Juni 2009

Herausgeber: Harper
Verkaufsrang: 240305 (je kleiner desto beliebter)
EAN/ISBN: 9780007256532
ISBN-10: 0007256531
ASIN: 0007256531 (Amazon-Bestellnummer)
Preis: € 9,99 (Versandkostenfrei bei Amazon, bei Drittanbietern nach deren Bedingungen)
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Predictably Irrational: The Hidden Forces That Shape Our Decisions - Dan Ariely
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

Kategorien, in denen dieser Artikel enthalten ist:
 Business, Karriere & Geld   Populäre Wirtschaftswissenschaften  
 Gesundheit, Geist & Körper   Selbsthilfe   Persönliche Verwandlung  


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