69 Eyes - Helsinki Vampires

The 69 Eyes

DVD
Ausgabe vom 30. Juli 2004
Verkaufsrang: 19636 (je kleiner desto beliebter)
EAN/ISBN: 0727361133320
ASIN: B0002K71R8 (Amazon-Bestellnummer)
 69 Eyes - Helsinki Vampires - The 69 Eyes
Consumer markets for foods and beverages in developed countries are wellsupplied and highly fragmented. Yet, the question being asked is how closeretailers actually come to fulfilling their customers' requirements. Theconcept of consumer value is one of the main pillars underpinning the theoryof market differentiation. This book takes an interdisciplinary approachto the analysis of satisfaction in relation to the consumption of food,with both food science and consumer science playing central parts. It approachesfood quality from both the technical and the consumer satisfaction perspectives,and assesses the roles of management and regulatory tools in deliveringfood quality for all. Each area is discussed in detail, using the appropriatetechnical terminology, but keeping the text accessible to readers fromboth academic traditions, as well as to non-specialist readers.